For design professionals

A B2B approach that's different from the usual

Designed to sell, not just to display

Puro Project was born with a precise objective: to simplify retailers' entry, eliminating initial complexities and risks.

Instead, we offer a lean and progressive model that allows you to test the product concretely.

How it really works

Flexible admission

  • Free purchase, even of single pieces
  • Ability to choose models and finishes
  • Purchase of even minimal samples
  • No obligation for quantities or stock

At this stage, you can easily introduce Progetto Puro into your showroom without structured commitments.

Upon request, we also offer support in designing the display (stand/display), evaluating on a case-by-case basis.

How it really works

Development and consolidation

After initial product validation at your point of sale:

  • Introduction of replenishment logic
  • Definition of minimum order quantities
  • Possibility of creating stock at the retailer's premises
  • Optimization of product management and rotation

The goal is to build a structured collaboration only when the product demonstrates real performance.

Why does it work?

Why this model works

  • Risk-free entry

    Test the product without tying up capital.

  • Maximum freedom

    You decide what to buy, based on your customers.

  • Progressive growth

    You move to a more structured phase only after validation.

  • Real support

    Not just the product, but also support to enhance its display in the showroom.

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Who we are

Designed for professionals and showrooms

Designed for those who work in design

Puro Project is designed for furniture showrooms, lighting stores, interior designers, and concept stores operating in the furniture and design sector.

The model easily integrates into existing contexts, adapting to various customer types and sales methods, without requiring changes in working practices.

Simple process

How to get started

  • 1. Request information

    Fill in the form with your business details.

  • 2. We'll contact you

    We'll explain the model in detail and discuss how to get started.

  • 3. Start testing the product

    Select your products and get started without obligation.

the product

A system designed for selling

Progetto Puro combines:

  • contemporary Italian design
  • construction quality
  • competitive positioning

But above all, it is designed to be easy to integrate and sell.

Start without restrictions

Discover how to easily and flexibly integrate Progetto Puro into your showroom.